Trusted healthcare communications consultancy for specialists, hospitals and healthcare organisations.
At Well Communications, we help healthcare providers communicate clearly, grow strategically and build trusted brands through evidence-based marketing, patient education and communication strategy.
Led by Claire Hewitt, one of Melbourne's most experienced healthcare marketing consultants, we help doctors and hospitals build trust, attract patients, and grow their practices, all while staying fully compliant with AHPRA guidelines.
What sets Claire apart is the strategic thinking she brings to every brief. When a hospital tells her they're under-utilised in a particular service, she doesn't just execute a campaign, she looks at the market, spots the gap, and builds a plan to reach the patients and referrers who don't yet know that service exists. It's this ability to see new opportunities in a mature market that has helped her clients grow market share, not just visibility.
Claire has worked in professional services marketing for decades, with over 15 years specialising in healthcare. During this time, she has worked with hundreds of doctors and hospitals across Melbourne and throughout Australia, helping them:
Identify untapped markets and referral opportunities
Streamline their marketing collateral
Build modern, AHPRA-compliant websites
Create brochures and patient-friendly resources
Grow sustainably through ethical, patient-centred marketing
Claire's deep knowledge of AHPRA regulations, combined with her strategic instinct for where a practice or hospital can grow next, makes her one of the most trusted names in medical marketing.
Created to meet the marketing and communication needs of businesses within the Australian healthcare sector.
Just getting started as a private practitioner?
Click over to check out the package that’s been designed for exactly what new practitioners need.
This package sets up all of your marketing tasks, branding, websites, biography, photography, in one very low price.
Why Work With Well Communications?
✅ 15+ years in healthcare and medical marketing with proven results
✅ Trusted by doctors, specialists, and hospitals across Australia
✅ Expertise in AHPRA compliance and ethical marketing
✅ Led by Claire Hewitt, one of Melbourne’s most experienced healthcare marketing consultants
If any doctor, specialist practice, or hospital comms person out there is looking for someone who actually understands healthcare marketing (AHPRA compliance, referral strategy, the whole deal), go find Claire Hewitt at Well Communications. Seven years in and clearly still bringing it.
— Marketing Manager, One of Australia's Leading Private Hospitals
A Healthy Marketing Strategy
Strategy is a generic and overused word by marketers when what we really mean is, we’ll work out where you’re at and what we could do within your budget to improve your marketing.
We realise you’re busy and rarely have time to analyse a complex strategy. You want to hand over the projects and tasks and just get it all done.
Time for a Well run Campaign
Marketing is best when broken into campaigns. The number of campaigns depends on your business and your resources. We focus on the campaigns that make a difference for you.
Campaigns may run simultaneously, or you may prefer to run one at a time. We’ll review each campaign as required to finetune the next campaign you commence.
Let’s get digital
(socials included)
Websites, social media, email marketing, Google. These platforms are your new shop window. They should present you in the best possible way.
How are they all looking? They can take up quite a bit of time and often the tasks get too big. Digital marketing is not a job for your receptionist - they’re already busy enough!
The 2026 Australian Health Days and Events Calender.
15 Minute Marketing Call
Got a question about marketing for healthcare providers?
Supporting clients across Australia and New Zealand.
Words from our clients.
Let’s get started.
We’re ready, if you are.